University of the Cumberlands Business Intelligence and Analytics Paper

After reading and analyzing both studies, address all case study questions found within the case studies in scholarly detail prepared in a professionally formatted APA paper.

When concluding the paper, expand your analytical and critical thinking skills to develop ideas as a process or operation of steps visually represented in a flow diagram or any other type of created illustration to support your idea which can be used as a proposal to the entity or organization in the cases to correct or improve any case related issues addressed. This is required for both cases.

When developing illustrations to support a process or operation of steps, Microsoft Word has a tool known as “Smart Art” which is ideal for the development of these types of illustrations or diagrams. To get acquainted with this tool, everyone can visit using a keyword search “Microsoft Word Smart Art Tutorials” to find many video demonstrations in using this tool.

Minimum Paper Expectations

  • Page Requirements: The overall paper supporting both cases will include a minimum of “4” pages of written content.
  • Research Requirements: The overall paper will be supported with a minimum of “3” academic sources of research and one of the sources can be the textbook.
  • Application Technology: Microsoft Word will be used to prepare this paper.
  • Professional Format: APA will be used to prepare the professional layout and documentation of research.
  • Important Note: Do not fall below minimum page and research requirements.

Important Reminder: Assessment of written assignments and discussion boards account for 50% of overall grading and below is a breakdown of how I will assess grading for this assignment:

Assessment Criteria

Possible Points

Points Earned

Student included a front APA cover page (Page 1)


Student included an abstract (Page 2)


Student included a minimum of “4” body pages of written content supported with “3” academic sources of research addressing all questions associated with cases found on Pages 34-35 and 74-75.


In the conclusion of the paper, student used analytical and critical thinking skills to develop ideas as a process or operation of steps visually represented in a diagram or other type of illustration created ideally using “Smart Art” tools provided in Microsoft Word.


Student included a paper professionally formatted using APA and free of grammar and spelling issues


Student successfully completed and successfully submitted this paper by the Sunday due date.


Total Earned points



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