Visual Literacy in Business

Wk 2 Discussion 1:

Typography in Business

Oftentimes, we can’t avoid using words to communicate messages. And sometimes, we’re even limited with the visuals we can include. So, how can we make our messages as clear and aesthetically pleasing as possible? Incorporating typography can assist us in this… especially in the business setting. Take a look at the following documents and examine how strategic use of typography and white space has affected the second document.


Sample B: How to Make a Latte — After Typography

Now, select one of the documents below, and utilize typography and the article What is typography? (Links to an external site.)Links to an external site. to improve the way it communicates its message.

Option 2: Email to Danielle

Keep in mind the differences between display type and text type, and be sure to consider the two elements of readability and legibility and as you complete this activity. Then, post your revision to the discussion forum as an attachment for your classmates to see. Describe at least one editing choice you made, and explain why you made it.

Wk 2 Discussion 2:

Bauhaus Manifesto

Your textbook describes design in light of the Bauhaus manifesto.

According to the Bauhaus Design History (Links to an external site.)Links to an external site. (, what was so new about the Bauhaus modern art school “was its attempt to integrate the artist and the craftsman, to bridge the gap between art and industry.” It goes on to explain that “mass production was the god, and the machine aesthetic demanded reduction to essentials, an excision of the sentimental choices and visual distractions that cluttered human lives.”

Keeping this in mind, explain the concept of design in your own words. Compare and contrast it with art, and explain how “cluttering” a design with unnecessary elements can have a potentially negative impact on the message it bears. Finally, depending on the first letter of your last name, use the Web to find at least one visual communication piece (e.g., a website, an advertisement, a logo, etc.) that either exemplifies Bauhaus’ concept of design or does not. Then, describe why.

Last Name: Complete the A-L Option
A-L: Find a visual communication piece that exemplifies Bauhaus’ concept of design
M-Z: Find a visual communication piece that does not exemplify Bauhaus’ concept of design

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