Walden Marketing for Cleveland Clinic International Marketing Strategy Paper

o prepare:

  • Select a U.S.-based health care organization that has opened or is planning to open a branch in another country.
  • Consider the impact of global marketing on the success of the branch facility.
  • Identify benefits of and barriers to medical tourism. Reflect on reasons consumers may or may not seek medical care outside of their home country.
  • Consider marketing strategies to help consumers overcome potential barriers.

By Day 3

Post a cohesive response to the following:

Briefly describe the health care organization you selected. Assess the impact of global marketing on the success of the organization’s branch facility. Include specific marketing strategies that may improve the organization’s international success. Then, evaluate competitive advantages for this organization in relation to medical tourism. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources. Analyze benefits of and barriers to medical tourism. Then, recommend marketing strategies to help consumers overcome potential barriers and seek medical care outside of their home countries. Defend or argue your recommendations. Support your response by identifying and explaining key points and/or examples presented in the Learning Resources.

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