Read the following case to prepare for the case brief:
“The Espresso Lane to Global Markets” (Course Pack)
Suggested Guidance Questions for Brief Analysis
- Which variables from the case are the most important in Reale’s decision-making?
- How should Reale prioritize the foreign markets? Which markets Reale should consider first? Why?
- What mode of entry should Reale consider? Should it be different based on the market selected? What are the relevant variables that should impact the decision