Who uses personal care products?

For this assignment, you work for the marketing manager of an

organization that is going to launch a new line of personal care

products in the U.S. market. The proposed target market will be males,

between 18 and 35 years old, and price points will cover income ranges

from lower to mid-level. Distribution is planned to take place in

drugstores, grocery stores, and stores such as Wal-Mart and Target, with

the primary retailer carrying the full product line being drugstores.

You have been tasked with a consumer behavior analysis to help make

marketing decisions.

Write a four to five (4-5) page paper in which you:

  1. Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
  2. Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.
  3. Decide which microcultures and additional demographics should be targeted.
  4. Suggest ways to utilize group influence in the marketing of the product.
  5. Create a plan to address need recognition, search behavior, and getting the product into the consumers’ consideration set.
  6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Analyze the internal influences that affect consumer behavior.
  • Analyze the external influences that affect consumer behavior.
  • Assess the consumer decision-making process.
  • Use technology and information resources to research issues in consumer behavior.
  • Write clearly and concisely about consumer behavior using proper writing mechanics.
You can leave a response, or trackback from your own site.


19 Responses to “Who uses personal care products?”

  1. fun88 says:

    789172 796776Only a smiling visitant here to share the love (:, btw wonderful style and style . 621678

  2. 721447 31190Thanks for the post. I like your writing style – Im trying to start a weblog myself, I think I may well read thru all your posts for some suggestions! Thanks once much more. 825580

  3. 281279 27440I gotta favorite this website it seems invaluable very beneficial 594440

  4. 372749 297933extremely nice post, i certainly enjoy this remarkable site, persist with it 910782

  5. 708396 319760wonderful publish, very informative. 365113

  6. 195091 558183An interesting discussion is price comment. I think that you need to write extra on this subject, it might not be a taboo subject but normally individuals are not enough to talk on such topics. To the next. Cheers 942837

  7. 933615 236426Wow Da weiss man, wo es hingehen muss Viele Grsse Mirta 28697

  8. 826589 710063Following examine a couple of with the weblog posts inside your site now, and I truly like your manner of blogging. I bookmarked it to my bookmark site list and might be checking back soon. Pls take a appear at my site as effectively and let me know what you think. 972626

  9. 660707 829360It can be difficult to write about this subject. I believe you did an exceptional job though! Thanks for this! 8049

  10. 558474 33868really excellent post, i surely genuinely like this exceptional web site, continue it 22113

  11. 865625 234447New York Travel Tips […]below youll find the link to some sites that we think you need to visit[…] 327368

  12. 677717 725645Thanks for blogging and i enjoy the blog posting so no public comments.,,,,,,,,,,, 495777

  13. 249988 190979I surely did not understand that. Learnt a thing new nowadays! Thanks for that. 596594

  14. Fun88 says:

    863013 561843Thank you, Ive lately been seeking for info about this topic for ages and yours may be the greatest Ive found out so far. But, what in regards towards the bottom line? Are you confident concerning the supply? 733642

  15. I open a new phone today. See. Bluetooth 700.Enjoy a good glove.

  16. In this case, stomach gold will grow slowly.

  17. If you go to Japan, my country is banning Japanese meat, you can eat cinema cows.

  18. 704110 942221I need to admit that this is 1 excellent insight. It surely gives a company the opportunity to get in on the ground floor and really take part in creating something unique and tailored to their needs. 90952

  19. 43412 736560Great blog, Im going to spend more time reading about this subject 530642

Leave a Reply

Powered by WordPress | Designed by: buy backlinks | Thanks to webdesign berlin, House Plans and voucher codes