Written plan paper (Marketing strategies)

The naming rights to Safeco Field are expiring after the 2018 baseball season (see article links below) and your group has been told to put together a plan that will convince your company’s Board of Directors (BOD) that this is a once-in-a-lifetime marketing (and business) opportunity that will:

  • Position your company as a forward-thinking, community leader
  • Expose your brand to a cross-section of demographic, geographic and lifestyle market segments
  • Build engaging relationships
  • Build positive associations through beloved events, experiences, traditions and memories-made at the stadium
  • Drive sales for a new and existing business
  • Corporate community engagement
  • Influence consumer perceptions
  • Once you have selected your company, you will need to put together a marketing-based written plan that would be provided to your BOD.

    *The company we selected is Amazon. The name is Amazon Park@ Prime Field. Please write a 2-3 pages paper about marketing strategies of Amazon:

    Marketing Strategies

    The marketing strategies section details the methods that the company intends to use to meet their objectives. This section includes the “Four P’s” of marketing: product, promotion, price and place. The product section includes plans on branding, naming and augmenting the product. The promotion section lists the methods used to bring the product to the public’s attention. The price section analyzes various product price points. The place section details where and how the product will be distributed.

    *For example: Amazon Web Services/ Amazon Alexa/ B2B marketing

    Reference Materials

    Article #1

    https://www.forbes.com/sites/maurybrown/2017/06/13/as-safeco-ends-naming-rights-deal-with-mariners-heres-five-who-could-put-name-on-ballpark/#3f0f8deb63d2

    Article #2

    https://www.seattletimes.com/sports/mariners/safeco-field-name-change-is-an-opportunity-for-mariners/

    Article #3

    http://www.sportsbusinessdaily.com/Journal/Issues/2016/02/22/In-Depth/Naming-Rights.aspx

    You can leave a response, or trackback from your own site.

    CLICK ORDER NOW TO GET A CUSTOMIZED PAPER ON THIS TOPIC JUST FOR YOU!! 0%PLAGIARISM 100% ORIGINAL PAPER

    19 Responses to “Written plan paper (Marketing strategies)”

    1. Sex says:

      362414 200124Your home is valueble for me. Thanks!? This internet page is really a walk-via for all with the information you necessary about this and didn know who to ask. Glimpse right here, and you l undoubtedly uncover it. 292888

    2. 205764 105687This web site is often a walk-through for all with the knowledge you wanted concerning this and didnt know who need to. Glimpse here, and youll totally discover it. 51947

    3. 858649 838745Rattling clean web internet site , appreciate it for this post. 584936

    4. 851731 240487I discovered your website internet site online and check numerous of your early posts. Keep on the top notch operate. I just now additional your Feed to my MSN News Reader. Looking for forward to reading much far more from you finding out later on! 628176

    5. fake rolex says:

      804676 69720Hey there! Good post! Please inform us when we will see a follow up! 698621

    6. 7415 156570Pretty part of content. I just stumbled upon your weblog and in accession capital to assert that I get truly loved account your weblog posts. Any way Ill be subscribing on your feeds or even I success you access constantly fast. 13673

    7. 157689 191888This constantly amazes me exactly how weblog owners for example yourself can uncover the time and also the commitment to keep on composing great blog posts. Your site isexcellent and one of my own ought to read blogs. I just want to thank you. 905579

    8. more says:

      494303 44291Thank you pertaining to giving this exceptional content on your web-site. I discovered it on google. I may check back once again in the event you publish extra aricles. 33905

    9. 38990 313061Wohh exactly what I was looking for, regards for putting up. 404253

    10. 895937 593368You ought to participate in a contest for among the most effective blogs on the web. I will recommend this internet site! 615111

    11. 646326 499276Yay google is my world beater assisted me to locate this great internet site! . 885474

    12. CBD oil says:

      202233 18726Great internet site you got here! Please keep updating, I will def read far more. Itll be in my bookmarks so much better update! 783153

    13. 144024 959092Following study some with the blog posts within your internet site now, and i genuinely such as your technique for blogging. I bookmarked it to my bookmark site list and are checking back soon. Pls appear into my internet website likewise and make me aware what you consider. 118079

    14. judi online says:

      352404 195057Greetings! This is my initial comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading via your weblog posts. Can you recommend any other blogs/websites/forums that deal with the same topics? Thank you so significantly! 568594

    15. w88.ltd says:

      297846 20033I like the way you conduct your posts. Have a good Thursday! 416155

    16. The measuring exchange button between red and managers.

    17. Pura Coletta says:

      The third part is used to change the time and time.

    18. 668523 368385Hello. excellent job. I did not expect this. This is a impressive story. Thanks! You created certain fine points there. I did a search on the subject matter and located the majority of folks will have the same opinion along with your blog. 360579

    19. 561015 354511You produced some decent points there. I looked on-line to the issue and discovered most individuals will go along with along with your internet web site. 604258

    Leave a Reply

    Powered by WordPress | Designed by: buy backlinks | Thanks to webdesign berlin, House Plans and voucher codes